Tespa Brand & Website

Project Overview

Tespa is a Blizzard-owned network of student groups, founded to promote gaming culture and host the best college esports events and competitions.

My team overhauled their brand, website, and content strategy. To survive, Tespa needed to maintain credibility as a games-group, while also leveling up its professionalism and online tools. Above all, Tespa is a welcoming community of college students who game; we wanted their brand to reflect that.